Have a Heart, Send a Toast

May 24, 2007

I wrote this post about a month ago and I feel like it kind of got lost in the shuffle of my vacation departure. But it’s important, so I wanted to bring it back up to the top of the fold, so to speak.

One of the things I love about being a writer is having the opportunity to raise people’s awareness of things that can make their lives—or the world . . . or both—a little bit better. And (I know this sounds dangerously close to a plug, but I assure you it’s not) Toast to Mom is one of those things.

When you go to toasttomom.com, upload a photo (or not, you can just use one of the cards they’ve designed if you’d rather) and send an e-card to your favorite mom, Clos du Bois will give $1 to WomenHeart, the only patient advocacy organization in America dedicated to women with heart disease.

Why is this important? Because heart disease is the leading cause of death among American women. Six times more women die of heart disease than of breast cancer each year—267,000 in fact. And WomenHeart is working hard to lower that number.

Why an organization focused only on women?

Because . . . 8,000,000 American women are currently living with heart disease.

Because . . .  twice as many women as men who have survived heart attacks will have another one within six years.

Because . . . 38% of women, compared to 25% of men, will die within one year of their first heart attack.

Because . . . women display different symptoms than men, which means even though their risks are higher, they’re less likely than men to receive any type of treatment after a heart attack, and are almost twice as likely to die after bypass surgery.

So something is being done right? Well, yes and no. Women make up only 25% of participants in all heart-related research studies.

That’s why organizations like WomenHeart are so crucial. For raising awareness, for raising research dollars, for acting as a voice and a community for women coping with heart disease.

See . . . told you it was important. So go to toasttomom.com, send an e-card, and support women in the fight against heart disease. Gives a whole new level of meaning to cheers, eh?

Cheers,
Lia

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